Products
Redesign and cost-savings for a
breast lesion excision probe tip
Goal
We had to convince a client with a perfectly serviceable but costly product to adopt a different approach that would extend consistent benefits to patients, maintain product performance and ensure business sustainability.
Role
We had to gain their trust before they would consider trying something new.
Methodology
Trust was earned through clear communication during an iterative evolution of product and production line development. Taking a “rising tide lifts all boats” approach my team worked in parallel with the supplier to level up their capabilities so as to manufacture a sensitive, precise and tiny medical device.
Outcome
The client took a chance to move from a familiar local supplier to a new overseas one. We designed a new way to manufacture the probe that required a one-piece ceramic part (instead of the previous 3-piece), while making sure that the new product matched the size and performance of the original at half the cost.